The Marketing Manager will be joining the Hildebrand Project in an exciting moment of great promise, and will serve as a crucial driver of growth and expansion. The Hildebrand Project is seeking the right person, creative, innovative, and diligent, and with a keen sense of visual and literary style, who can employ both traditional and innovative marketing strategies to build the brand of the Hildebrand Project, expand the market reach of the Hildebrand Press, and advance the range and impact of new and existing programs.
The Marketing Manager will work closely with and report to the Vice-President and Publisher of the Hildebrand Press.
The Marketing Manager will be responsible for growing book sales for the Hildebrand Press, developing sophisticated email campaigns, advertising events and programs, managing social media, and producing various marketing materials to support new and existing programs.
- Plan, run, and evaluate advertising campaigns for events, books, and programs, including producing marketing collateral for books and programs.
- Develop and implement social media strategy across multiple platforms (Facebook, Instagram, Twitter, etc.).
- Create emails and newsletters on a regular, recurring, and as-needed basis.
- Oversee growth and targeted refinement of the email lists.
- Develop multiple sales channels (retail, wholesale, academic, specialty) for Hildebrand Press books, and grow sales volume on an annual basis.
- Set and meet (or exceed) specific annual goals for audience growth across multiple platforms.
- Monitor and stay up-to-date on developing tools, trends, skills, and resources.
- Manage A/V assets and develop YouTube and Podcast channels and audiences.
- Contribute to the Hildebrand Project’s web presence, including hildebrandproject.org, alicevonhildebrand.org, and any future websites, implementing best practices for security, SEO, integrations, and analytics.
The right candidate will possess a deep love for the philosophical mission of the HP. While scholarly engagement with Hildebrand and personalism is a plus, of paramount importance is that the candidate grasp the importance, timeliness, and preciousness of the body of ideas that animate the HP, and be able to convey those ideas effectively and persuasively to various audiences.
Skills and Qualities
The work is well-suited to someone who is a self-starter with a strategic mind, strong time management skills, and attention to detail, who can work individually and collaboratively. This person should be a highly-motivated and organized individual who can manage simultaneous projects, programs, and deliverables, efficiently and effectively. They should be passionate about the intellectual and cultural work of the HP and have an interest in new technology, actively seeking information on the latest innovations and opportunities to advance the HP’s mission.
It is likely that the qualified candidate would have worked for 5+ years in some combination marketing, publishing, communication, content creation, development, or nonprofit management, and possess all or most of the following skills and relevant experience:
- Proficiency in design and publishing software, such as Adobe Creative Suite.
- Expert knowledge of digital and social media, including paid advertising.
- Expert knowledge of book marketing and familiarity with publishing and distribution.
- Demonstrated knowledge and proficiency with marketing technologies.
- Working knowledge of website hosting, design, and content management systems.
- In-depth knowledge of running paid advertising campaigns.
- Excellent communication and presentation skills.
- Ability to produce clear, expressive, copy in both institutional and individual voices for program descriptions, grant applications, webpages, and marketing material.
- Ability to grow with the position, which may rapidly grow in responsibilities.
- Facility for advanced use of a CRM, ideally SalesForce, WordPress, social media, and other marketing tools.
- Have an interest in new technology, actively seeking information on the latest innovations and opportunities to advance the HP’s mission.
- Undergraduate degree required.
Join our Team
- This is a full-time role, but could be part-time for the right candidate. Remote work is possible, though being based near Steubenville, Ohio or Dallas, Texas is preferable. If remote, quarterly or more frequent travel will be required.
- Salary is competitive and commensurate with skills and experience (expected range for full-time is $50k-$65k). The Hildebrand Project offers above average benefits and a family-focused work environment.
- Submit a resume and a cover letter, with references, via the online application below, showing how your experience, skills, and desire to advance the HP make you a fit for this position.
- While the position remains open until filled, the intention is for the job to start no later than the end of August, 2022.
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